How to photograph fashion and have fun doing it
Fashion photography has always interested creative photographers. It is a field that combines portraiture as well as product, with conceptual and artistic elements seamlessly blended in. Fashion photography itself also has many forms. From simple catalog photos like lookbook, e-commerce, to portraits, agency photos, advertising campaigns and editorials.
Today we will focus on the editorial. The essence of fashion photography is a story, and editorial, consisting of a story presented on a few / several pictures, allows to show that there was an idea behind the photoshoot, that the mood was properly built, and it was not just a collection of several random shots.
But the most important thing during the photoshoot is to have fun! Check out what it looks like to work on a set while creating a fashion editorial - this time to the rhythm of disco.
The Godox team, together with photographer Sarah Edmunds, will take us to the European capital of fashion, Milan. In the industrial interiors of the Cross studio, Godox flashes will help us capture the mood of the 80's. For this shoot we will be using:
A good photographer is always well prepared. Take care of these few aspects and your shoot is sure to be a success!
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Get Inspired. Inspiration is not copying, by getting to know the work of other artists, it will be easier for you to find the elements you want to see in your photoshoot, what you like, what you prefer to avoid, and what will be key to your project. Make a notebook with your ideas/inspirations. Don't limit yourself to just photography! Music, film, painting can also inspire your session.
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Once you have a finished idea, try to visualize it. Create a moodboard to help communicate your vision to your entire creative team. A storyboard, on the other hand, will allow you to always have a backup plan in case you temporarily run out of shot ideas.
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Learn the basics of camera operation and studio equipment. Even if you're not interested in the technical aspects of photography, knowing how to get the desired effect will give you more creative freedom. It will also save time during the session and build more confidence in your team.
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Lighting creates mood. Learn how to use light efficiently, and you won't just rely on what you encounter. It will be helpful to study photos (especially backstage), watch tutorial videos (we recommend our YouTube channel) or experiment on your own before the session on your family/friends with light setting, modifiers selection etc.
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Ensure a comfortable environment at the session. As a director you have to take care of the safety, but also the good atmosphere of your team. Take the time to get to know the model, listen to her ideas, don't just focus on the camera and its viewfinder. Talk and listen. Provide time for relaxation during the session.
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